What is upcycling?
Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality and environmental value.
The goal of upcycling is to prevent wasting potentially useful materials by making use of existing ones. This reduces the consumption of new raw materials when creating new products. Reducing the use of new raw materials can result in a reduction of energy usage, air pollution, water pollution and even greenhouse gas emissions.
This is a significant step towards regenerative design culture where the end products are cleaner, healthier, and usually have a better value than the material inputs.
Our proposal to Upcycling
We at Dkoko truly believe that challenging and difficult times also present invaluable opportunities to learn, grow and evolve. Like a storm at sea may cause the water to become choppy, with time, the chaos and unpredictability can turn into beautiful rolling swells. One can’t be without the other.
Nature has forced all of us on the planet to slow down and in the process has allowed us at Dkoko to reconnect with one of our most essential values: ”our love for nature”. We are committed towards taking care of our planet while doing what we love most, designing the best quality products for women surfers around the world while reducing our environmental impact.
For decades the fashion industry has played a central part of a consumer-based economy of fast fashion and disposable, cheaper products. Most often this involves wasting large amounts of materials and having no regard for the impact on the environment. This has been the norm for a long time, and gladly we are starting to see how more companies and consumers are becoming conscious of this.
As individuals and collectively as a human race it’s time to stop and re-evaluate what we have assumed all along and have taken for granted, this unsustainable habits we have created as a society, producers and consumers.
Like many companies in the fashion industry, we have accumulated, over the years significant amounts of post production materials, such as high quality fabrics, zippers, thread, elastics and more. From these materials we have decided to use our creativity to design a new beautiful collection of unique products for our customers.
With this collection we also wanted our ambassadors to be heard. So we met with them and got their feedback and ideas to make our designs. This is how we came out with our new "Emi bottom" a design by Emily Gussoni, a professional surfer who has been representing Dkoko for 8 years.
We wanted to create and launch a special collection for both surfing and for fun on the beach. Our objective for this project was to create a collection filled with passion and inspiration. We hope you like this capsule as much as we do! And we can elebrate together a different type of “season".
Check out out new limited edition Ocean Chaos capsule here.